DS SMITH
DS SMITH
HEADQUARTERS: LONDON, UK NUMBER OF EMPLOYEES: 30,000 MARKET CAP: US $ 10.4BN NUMBER OF COUNTRIES: 37
Miles Roberts, former Group CEO,
DS Smith
DS Smith was founded in the 1940s as a box-making business in East London, UK. Over the ensuing 80 years, the organisation has expanded to provide a full range of solutions including recycling and paper making, becoming a leading sustainable packaging supplier in Europe. Today, it has operations in more than 30 countries. DS Smith is recognised around the world for its commitment to innovation and the quality of its packaging. Its products have the potential to improve transport and storage efficiency, boost retail presentation and increase product sales for customers.
The London-headquartered trailblazer carries out frequent research into consumer attitudes towards eco-friendly alternatives, unearthing significant demand for products putting the planet first when it comes to its packaging.
Several notable findings on this theme emerged from DS Smith’ s recent Unboxing Consumer Preferences on Sustainable Packaging study, which discovered that US consumers consider sustainability to be the most important attribute of a shipping package.
The survey of more than 1,000 adults based in the US also highlighted that transparency is key. Respondents made it clear they want retail brands to clearly communicate their sustainability success and are paying attention to how retailers are cutting out waste both in stores and online.
Other key topics addressed in the report include:
• Packaging space: Almost half( 46 %) of consumers are bothered by empty space in a box. Three-quarters( 75 %) of those respondents said empty space indicates the brand doesn’ t prioritise sustainability.
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