However, European neighbours are not far behind, with Spain registering 67 %, Italy and Germany 66 %, Poland 62 % and France 59 %. Interestingly, the results of this research – commissioned by DS Smith and conducted by Retail Economics – prove that the perspective of large corporations is largely at odds with consumer attitudes, with food manufacturers and retailers worrying that shifts in packaging would make them uncompetitive.
Almost three-quarters( 72 %) believe shoppers would be reluctant to pay extra for sustainable packaging, while nearly two-thirds( 65 %) think they wouldn’ t want to sacrifice convenience for sustainability.
However, almost all( 98 %) manufacturing and retail respondents from the aforementioned countries have commitments to reduce plastic packaging, although a quarter are not on track to reach them.
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