SUPPLY CHAIN SUSTAINABILITY
GROWING INTEREST IN RECYCLABILITY
Two in five( 40 %) identified the cost of raw material as the biggest obstacle, a problem which may well have been exacerbated over the ensuing months thanks to uncertainty surrounding trade tariffs.
“ Good progress has been made but there is more to do,” asserted Miles Roberts, former Group CEO at DS Smith, after the research was published.“ Governments can and should demand more of us all – phasing out certain plastics to create a level playing field that encourages innovation, investment and generates healthy competition to replace plastic.”
Amcor, a global leader in developing and producing responsible packaging solutions, recently released the third edition of its consumer claims research report.
The study revealed that recyclability claims are the most influential on consumer purchase decisions, coinciding with a growing preference for paper-based packaging.
Amcor surveyed more than 3,000 consumers in the UK Italy, France, Germany, Sweden and Poland, providing brands with valuable insight into consumer preferences. Key findings include:
• Awareness and interest in recyclability is strong, with 84 % of consumers reporting that they check on-pack instructions to inform how they dispose of products
• 71 % of consumers understand claims that state‘ made with recycled materials’ – up by 4 % on 2022
• Paper-based packaging is a growing trend, with 72 % of consumers reporting that they understand paper-based packaging claims and use them to inform purchasing decisions
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