T-MOBILE
“ We are a value leader – we have amazing prices and incredible ßvalue for those prices ” of products that covers the wide range of our customers ' needs – all the colour variants , all the memory variants , and all the price points .”
Interestingly , one of the most significant complexities of T-Mobile ' s consumer supply chain comes from the promotion-led approach of the American mobile market , which significantly differs from other mobile markets across the globe .
“ Here in the US , we operate in a very promotional market . Those promotions change and , as they do , demand for certain devices and accessories moves up and down . The complexity lies in managing the network of suppliers we have around these promotions , feeding our distribution centre with the right amount of inventory so we can meet consumers ' needs while keeping an optimal inventory level across thousands of points of sale ,” Caballero-Vieyra explains .
MAX CABALLERO-VIEYRA , SVP OF DEVICES & SUPPLY CHAIN ,
T-MOBILE
“ We ' re talking about hundreds of products , thousands of points of sale , and a very large number of partners . And managing all that complexity in an efficient way is extremely challenging .” It certainly sounds like it .
Consumer demand , telco innovation , and supply chain evolution In the mobile industry , building a supply chain that ’ s flexible enough to successfully support these complex technologies and their rapid evolution is no mean feat .
So , how does T-Mobile manage the evolving demands of the customer landscape with an ever-expanding range of mobile devices ?
supplychaindigital . com 45