T-MOBILE
Value
leadership and T-Mobile ’ s consumer supply chain
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“ We need to give customers what they want . So , we design a portfolio of products , ecosystems , and experiences that fit every price point , every consumer lifestyle , and every segment of the market ,” says Caballero-Vieyra .
“ Sometimes , businesses require different products than consumers . So we need to think broadly and try to make it so that we always have a path to every customer , that we always have the product that best fits their needs and their desires .”
For T-Mobile , telco innovation and supply chain development are focused on retaining its position as the industry value and network leader .
“ If you look at what we ' ve been doing for the past couple of years , we ' ve been consistently a leader in the market , in terms of giving consumers the best value for money . We ' ve been the value leader ,” Caballero-Vieyra asserts with pride .
“ And now , it ’ s probably the first time in the history of telecoms that any wireless company is striving to be the value leader and the product leader at the same time . Our 5G network has been ranked number one by many network experts , and they always rank our 5G performance very highly , whether it ' s in coverage , speed , reliability or all three .”
T-Mobile is also working closely with its strategic partners to anticipate industry trends ahead of the competition – a core element of remaining ahead of the pack . “ There ' s a lot of innovation coming , whether it ' s on the hardware design or the OS . The OS has been playing an increasingly important role in the experience customers have with their devices and related
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