T-MOBILE
“ All things considered , supply chain is a game of certainty and you need that certainty to operate ” products , because it ' s not just about the device anymore – it ' s about the entire experience . So , we ' re thinking about all those experiences and understanding how we can better present those to consumers on our website or in our retail locations .”
One of the key aims that T-Mobile is prioritising is continually improving the online experience for its customers .
“ A lot of customers are used to buying online , particularly post-pandemic . When they make a purchase , online customers want transparency on when a product is going to be delivered ,” Caballero-Vieyra says . “ This is about modernising the system so that we can ensure customers have full transparency and certainty around when they ’ ll receive their order .”
To this end , T-Mobile ’ s partners are proving instrumental in enabling digital
MAX CABALLERO-VIEYRA , SVP OF DEVICES & SUPPLY CHAIN ,
T-MOBILE
transformation and improving overall customer experience .
“ We ' re working with multiple partners . Starting with our logistics and transportation partners , we are working to implement robust systems to ensure we can fulfil products as quickly and transparently as possible .
“ We ' re also working on developments that will enhance everything about the postpurchase notification process , making sure we can inform customers when to expect the product .”
Caballero-Vieyra explains how , within the next couple of years , T-Mobile is anticipating a shift towards an omnichannel purchasing
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