T-MOBILE
approach . “ Of course , while everybody started buying online during the pandemic , our customers want to see , feel , and touch these devices or accessories , and talk to a person about their best plan options .
“ But I think digital channels will continue to grow , and customers will increasingly interact with us online and through our app ,” Caballero-Vieyra predicts .
Caballero-Vieyra states that , “ from a supply chain perspective ”, T-Mobile then needs to “ ensure that our online and app experiences are second to none .”
“ For example , when a customer places an order , we fulfil that order reliably , the product gets delivered reliably and on time . And , through the entire process of buying to receiving , customers know where that product is , ensuring transparency end-to-end .”
Continued innovation is , for Caballero- Vieyra , a core part of retaining T-Mobile ’ s industry leadership : “ The companies that find and spend the resources to invest in new ways of creating value for consumers are typically the companies that end up winning . Prioritising innovation today is the key to unlocking tomorrow ’ s growth , so we can ’ t lose sight of that .”
“ It ’ s not about being just another player in the industry . Typically , the ones that you ' re going to see flourishing are those partners who are bringing a new perspective , a new experience , something new consumers need ( even though they sometimes didn ' t expect it ).”
As firm proponents of industry disruption , we couldn ’ t agree with that sentiment more .
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