Supply Chain Digital Magazine March 2026 | Page 15

SUPPLY CHAIN HIGHLIGHTS
INSIDE
THE WORLD’ S FIRST AI-POWERED SHOPPABLE RUNWAY
In a pivotal moment in the evolution of commerce technology, THG Studios is debuting the world’ s first AI-driven shoppable catwalk. This project shows how modern consumer expectations are changing digital innovation and physical infrastructure, with new tech working to meet rapid fulfillment needs and increasing consumer demand.

“ Gamification works when companies stop viewing labour as a fungible commodity”

Federica Stufano, Senior Principal Analyst, Gartner
FLYING THROUGH FREIGHT: SCANIA’ S AUTONOMOUS PUSH
Supply chain logistics are being altered by autonomous vehicles and their growing capabilities. In a collaboration with Red Bull, Scania has undertaken a stunt that merged cutting-edge logistics technology with boundary-pushing spectacles. This stunt explored how self-driving freight technology has the capacity to address a range of supply chain challenges.

77 %

OF

COMPANIES ARE IMPLEMENTING SELF- SUFFICIENT SUPPLY CHAINS

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