EYES ON THE PRIME

Amazon is putting AI at the heart of its delivery logistics with the launch of Amelia, a prototype pair of smart glasses that aims to streamline the last leg of parcel delivery.

Designed to make the job faster, safer and less reliant on handheld devices, the wearable tech offers an intelligent visual guide that’ s always on hand – or rather, always in view.

Amelia is being trialled across several locations by hundreds of Amazon Delivery Associates( DAs) and more than a dozen delivery service partners. Once the vehicle is safely parked, Amelia powers up automatically, then steps in with visual instructions to help the DA identify the right parcel, follow the best route to the customer’ s door and avoid hazards like dogs on the property.

22 March 2026