Trasha Collins-Reed, Senior Director of Strategic Sourcing, Product & Technolgy at SiriusXM, plays a key role in advancing a procurement transformation grounded in innovation and strategic partnerships
SIRIUSXM
Trasha Collins-Reed, Senior Director of Strategic Sourcing, Product & Technolgy at SiriusXM, plays a key role in advancing a procurement transformation grounded in innovation and strategic partnerships
As North America’ s leading audio entertainment company, SiriusXM offers listeners unparalleled access to music, sports, talk, news, comedy, podcasts and exclusive programming across satellite, streaming and in-car platforms. Alongside this impressive tech, SiriusXM is navigating a significant transformation, marked by rapid evolution in technologies, partnerships and platforms.
Trasha Collins-Reed, the company’ s Senior Director of Strategic Sourcing for the Product and Technology, leads the strategic sourcing efforts for the company’ s products, technology, and enterprise IT area, focused on driving commercial value, building resilience, fostering supplier partnerships and aligning contracts and category strategies with the company’ s broader business and technology vision.
Trasha is dedicated to transforming sourcing from a transactional role into one of strategic enablement, aiming to create a culture of partnership, transparency and innovation at every organisational level.
56 March 2026