TRASHA COLLINS-REED
SIRIUSXM
With a rich background in global supply chain and procurement leadership, Trasha has built her career across multiple industries, including notable roles at Google and Coca-Cola. She says her work“ has always centred on connecting business goals with supplier capabilities” to strengthen both company performance and trust in partnerships.
Trasha notes that SiriusXM is often seen as“ more of a media tech company,” continuously expanding into personalised digital experiences that combine live content, on-demand access and innovative technology to engage audiences wherever they are.
The company’ s mission is“ to deliver best in audio entertainment anywhere, anytime through unique curated content and powerful technology.” She explains SiriusXM aims to connect listeners with“ voices, stories and sounds they love” while innovating delivery by investing in next-generation platforms, deepening partnerships and creating products that make listening effortless and personal.
Strategic procurement in action Trasha describes SiriusXM’ s sourcing and procurement transformation journey as one rooted in“ clarity of purpose,” with a deliberate focus on designing procurement to act as“ a strategic enabler” rather than a purely administrative function. Central to this was restructuring the team from a simple contract-focused model to one based on category management.
Trasha explains:“ This allowed us to focus on strategic sourcing and flawless contract execution.”
“ Start with purpose and people”
Trasha Collins-Reed, Senior Director of Strategic Sourcing, Product & Technolgy, SiriusXM
TRASHA COLLINS-REED
SENIOR DIRECTOR OF STRATEGIC SOURCING, PRODUCT & TECHNOLGY
Trasha Collins-Reed, MBA, is the Director of Strategic Sourcing at SiriusXM, where she directs the company’ s comprehensive Product and Technology sourcing strategy. She oversees approximately $ 800 million in annual spend across critical categories including Enterprise Applications, Automotive Technology, MarTech, and Cybersecurity. A seasoned supply chain and procurement leader, Ms. Collins-Reed is recognized for driving enterprisewide cost optimization, operational excellence, and strategic value creation. Her distinguished career includes leadership roles at Google, The Coca-Cola Company, and Newell Brands, where she built high-performing teams and advanced sourcing strategies that enable innovation and sustainable growth.
58 March 2026