Supply Chain Digital Magazine March 2026 | Page 61

SIRIUSXM
Agility is more than just rapid execution, instead companies must focus on having the structure and insight to“ adapt in real time to the ever-changing, ever evolving, ever pivoting business needs”. This mindset fosters an environment where decisions are evidence-based yet informed by the human context behind the data. One of the major cultural challenges in this transformation was overcoming legacy perceptions within the organisation. Trasha points out that the biggest barrier was“ shifting the perception of sourcing from a control function to a value creation partner.”

“ The ability to be agile and have data visibility are for us now the foundation of every decision that we make”

Trasha Collins-Reed, Senior Director of Strategic Sourcing, Product & Technolgy, SiriusXM supplychaindigital. com
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