SIRIUSXM
SiriusXM tackled this by promoting transparency and“ consistent communication” with internal business partners. They established“ joint success metrics” that reflect mutual accountability, recognising that both procurement and business stakeholders“ have skin in the game”.
Business partners rely on sourcing to efficiently deliver value, while procurement depends on them to innovate and enhance current platforms. By demonstrating that sourcing could“ help accelerate those outcomes versus slowing them down,” the procurement team built significant trust and credibility across the enterprise, which Trasha describes as essential to their success.
The human side of transformation remains a priority for Trasha, who approaches it with empathy and collaboration. Her philosophy is that all parties – business teams, product teams, engineering teams and sourcing – are collaborators“ driving value for the business and meeting milestones”. She says recognising that everyone faces individual challenges enables the team to find“ a common goal” and fosters“ more insight into what it is that they’ re working on and what they’ re facing”.
This approach helps identify risks or new opportunities early, preventing missteps and enabling smoother project execution.
Aligning partnerships for growth In today’ s interconnected business landscape, success increasingly depends on the strength of corporate partnerships and the ability to collaborate across functions with shared purpose and trust.
Trasha highlights the unique consulting and partnership nature of her role, saying:“ I don’ t own the wallet; I am not the technical expert; I don’ t design; I rarely have ever utilised the actual tools that I source.” Since she is neither the end user nor the budget owner, her function is to act as“ a consultant and support and collaborator” who helps deliver on the goals of business partners. This perspective builds trust and positions her as a value-adding ally rather than a gatekeeper, fostering strong partnerships in a complex and evolving technological environment. Supporting this transformation, SiriusXM developed partnerships with state of the art sourcing tools to help it tackle long-standing procurement hurdles. These tools, such as spend analytics and pipeline management, catalysed a company-wide change, helping to modernize workflows and approvals, which helped SiriusXM bring Sourcing to the business partner level.
The integration of multiple platforms and tools catalysed a companywide change, modernising workflows, vendors and technology stacks, which helped SiriusXM overcome growing pains tied to rapid expansion and regulatory challenges like privacy laws. SiriusXM’ s strategic partnerships also extend to AI and technology firms to accelerate transformation in self-service and customer engagement systems.
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