HENKEL

t all began with a vision . Henkel , the German multinational chemical and consumer goods company , many of whose goods you surely consume and have done since your childhood , saw that the world was changing . Henkel recognised that they needed to transform , and to be able to do this , they completely reimagined the supply chain .

Unravelling this vision , is Bjoern Neal Kirchner , the Global Head of Supply Chain for adhesive technologies . The goal was to create an amazing customer experience as a competitive edge .

Kirchner explains : “ The vision behind the customer-centric Supply Chain ( SC ) transformation programme emphasised the potential for supply chains to contribute to the top line , in addition to the traditional bottom line .”

“ While most supply chains focus on improving cost positions , inventory and working capital – in other words , KPIs established on traditionally internal data – Henkel believes that supply chains can also improve how customers engage with the company itself ,” says Kirchner .

“ By optimising the many touchpoints that customers have with Henkel throughout the entire supply chain interaction , such as ordering , logistics and planning , Henkel aims to provide a unique customer experience that can set it apart from its competitors .” This is a creative and visionary approach .

28 May 2023