Supply Chain Digital Magazine May 2023 | Page 43

Transforming supply chains into the value chains of tomorrow

The key to overcoming complexity and unlocking supply chain value is the convergence of business and technology , says Bluecrux ’ s Anouk Schoenmakers .
Founded in 2011 , Bluecrux uses an ecosystem approach transforming the value chains of tomorrow . “ The time of either providing advice or providing technology solutions is behind us ,” says Managing Partner Anouk Schoenmakers : “ We work with our customers to go from the initial ideation towards actual implementation and real results , combining consulting services with state-of-the-art technology .”
Across Bluecrux ’ s diverse customer base , it sees the same elements creating the rising complexity companies need to deal with nowadays :
1 . The increasing speed at which business decisions need to be taken .
2 . The growing uncertainty that businesses are facing .
3 . The digitisation of technological progress that is needed .
4 . The looming market disruption behind every corner .
“ And while our answer to our customers ’ complexities is always different , the elements that make up our offering are typically the same ,” says Schoenmakers . “ We connect a deep understanding of the problem with solutions with purpose . Like no other player in the market , we offer a unique value proposition . One where expertise and technology converges .” Bluecrux focuses on distinct industry verticals , backed by the belief that specialised knowledge is crucial . It focuses on these main clusters :
1 . Pharma 2 . MedTech 3 . Healthcare 4 . CPG 5 . Specialty chemicals 6 . Industrial manufacturing
“ In our focus industries , we have the ability to help our customers to transform their entire value chain end to end ,” says Schoenmakers . “ At the heart of Bluecrux is the belief that innovation is born of collaboration . This requires a community approach , building a movement that is called The Cutting X . Where supply chains evolve and value chains are forged .”
Bluecrux ’ s transformational , collaborative , customer-centric approach is essential to Henkel : “ No longer looking from an inside-out perspective , pushing one size fits all standards across the supply chain . Instead , we look through the customer ’ s lens .” Schoenmakers says : “ We share the belief with Henkel that supply chains should no longer be linear , functional and siloed . Hence , we started a transformation journey together , to deliver real customer centricity .”
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