Grupo Herdez ® is harnessing its procurement strategy to align precisely with the company’ s broader objectives, to reach new levels of success
GRUPO HERDEZ
Grupo Herdez ® is harnessing its procurement strategy to align precisely with the company’ s broader objectives, to reach new levels of success
Grupo Herdez ®’ s mission is to bring to Mexico the best of the world’ s flavours, while offering the world the very best in Mexican food. The US $ 2bn publiclytraded company has consistently increased its sales revenue year-on-year, demonstrating resilience and strategic growth in a competitive market.
Javier Carnevali, Chief Procurement Officer at Grupo Herdez ®, describes this purpose as“ very concise but very profound and very challenging. It’ s a big responsibility to be able to do that, but that’ s what drives us.”
The company’ s success is built on several strategic pillars, with partnerships being a cornerstone of its business model. This approach dates back to 1947 when Grupo Herdez ® formed a joint venture with McCormick ®, creating McCormick Mexico – a 50-50 business arrangement that has flourished for decades. Today, Grupo Herdez ® also maintains a successful partnership with Italian food giant Barilla ®, manufacturing pasta in Mexico through another joint venture.
Aligning procurement strategy with business goals For Javier, procurement strategy must align precisely with the company’ s broader objectives.
126 May 2025