Supply Chain Digital Magazine May 2025 | Page 145

SUPPLY CHAIN TECHNOLOGY
THE o9 DIGITAL BRAIN
The headline capabilities of the o9 Digital Brain fall primarily into three areas:
• Data and knowledge foundation: o9 Digital Brain creates a digital twin of the user’ s business. It offers a repository of real-time data, both internal and external, connecting the dots and converting data to knowledge.
• AI, analytics and algorithms: From predicting demand to balancing demand and supply. Faster scenario planning allows firms to sense opportunities and risks and enables better decision-making.
• Integrated planning: Connects all functional plans, across all horizons, on a single platform to enable truly end-to-end decision-making.
" We scouted different potential partners and decided on o9 for their holistic approach and experience which is not necessarily related to the automotive sector," he continues.“ They have experience in other fields and that brings opportunity for out-of-the-box ideas that can improve our operation.”
Koen elaborates on o9 ' s unique positioning, highlighting the firm’ s ability to handle Marelli ' s complex operational requirements.
" Marelli needed a partner that could simplify and harmonise their planning process," he goes on.
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