SUPPLY CHAIN SUSTAINABILITY
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very Dennison is celebrating its 90th anniversary, having evolved from its origins as the creator of the first pressure-sensitive label to become a material science and digital identification company.
Its products are ubiquitous in daily life, appearing on countless consumer goods from shampoo bottles to apparel.
“ We’ ve been around for quite some time,” says Michael Colarossi, Head of Enterprise Sustainability at Avery Dennison.“ Our products are on a lot of end consumer products that we all touch and engage with every day.”
In recent years, Avery Dennison has increasingly focused on integrating digital technology and sustainability into its core offerings, reflecting both internal values and external market demands.
“ Over time – and particularly over the last decade or so – we’ ve seen these trends of digital and sustainability become more and more important for us as a company, but also for our customers,” Michael notes.
“ We’ ve incorporated more tech into our labelling products, like RFID technology. We’ re the world’ s largest producer of high frequency RFID technology to enable and address some of these big challenges.”
Key challenges in supply chain sustainability According to Michael, businesses face three primary challenges in supply chain sustainability over the coming decade.
54 May 2025