SUPPLY CHAIN SUSTAINABILITY
This digital identification enables companies to assign data to individual items, creating visibility throughout the supply chain. The apparel industry has already embraced this approach with the aforementioned RFID technology.
“ WE’ VE SEEN THESE TRENDS OF DIGITAL AND SUSTAINABILITY
BECOME MORE AND MORE IMPORTANT FOR US AS A COMPANY”
MICHAEL COLAROSSI, HEAD OF ENTERPRISE SUSTAINABILITY,
AVERY DENNISON
Once this infrastructure is in place, AI can extract deeper insights from the collected data, as Michael explains:“ Once you have all of the information identified, leveraging technologies like AI to manipulate the data to obtain deeper insights is the next level of supply chain efficiency.”
Industry-wide packaging initiatives In the packaging sector, sustainability initiatives typically originate from brands first before being followed by regulatory pressure.
Current industry collaborations focus on improving recyclability and creating more efficient waste collection and sorting systems. There are also joint efforts to address regulations like the European Packaging Waste Directive.
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