SUPPLY CHAIN SUSTAINABILITY
“ SUPPLY CHAINS IN GENERAL ARE LONG AND TEND TO BE QUITE INEFFICIENT, PRODUCING WASTE ACROSS MULTIPLE GEOGRAPHIES”
MICHAEL COLAROSSI, HEAD OF ENTERPRISE SUSTAINABILITY, AVERY DENNISON
However, Michael notes an inherent tension in these collaborations.
He continues:“ I think we need to recognise that, particularly in the CPG space, packaging is both a means by which the product is carried but also something that has significant brand impact around shelf appeal and usability. A lot of companies are looking at packaging as a point of differentiation as well.”
This dual role of packaging – as both functional container and brand differentiator – has the potential to limit industry-wide collaboration.
Sustainability in Avery Dennison’ s supply chain For Avery Dennison, sustainability has been a priority for several years, driven by both internal commitments and external pressures.
“ It’ s only taken on more importance as we see trends around consumers looking to have more traceability and transparency of their products,” Michael says.“ We did a study, the Missing Billions report, which found a majority of consumers are expecting to see transparency from brands. So, that gets pushed into the supply chain.” Avery Dennison has implemented numerous initiatives aimed at integrating sustainability throughout its own
62 May 2025