SUPPLY CHAIN SUSTAINABILITY
or global supply chains, every material node counts. A disruption in the flow of raw goods could mean stockouts or missed ESG targets: circularity is the difference between market leadership and obsolescence.
This reality is particularly acute when managing high-demand tournament clothing. This is why Nike has integrated advanced circular manufacturing with lean logistics to produce kits for the 2026 FIFA World Cup that are“ light, unrestrictive and comfortable” – while setting a new benchmark for closedloop sourcing.
Janett Nichol, VP, Apparel & Advanced Digital Creation Studio Innovation, Nike, says:“ Nike exists to make athletes better and our breakthrough Aero-FIT technology delivers the future of our industrydefining apparel innovation in both elite performance and sustainability at scale.”
Scaling circular material flows The World Cup, which begins in June and runs for a month, is being played across the US, Canada and Mexico. This tri-nation footprint presents a massive logistical challenge, compounded by extreme weather conditions that demand highperformance cooling tech.
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