Supply Chain Digital Magazine November 2022 | Page 44

SUPPLY CHAIN
Harris identifies other ways in which such networks can help :
• Boosting customer satisfaction – “ One of the most important elements of running a successful business is having happy , referenceable customers ,” he says . “ When organisations collaborate in real time and work in parallel , the customer benefits . Customer service is enhanced because the customer receives the value as the businesses in the network focus on their needs . This allows them to understand and satisfy customers ' needs , solve fulfilment challenges in real time , and over-deliver on expectations .
• Choosing aligned suppliers – On this , Harris says : “ A business network provides transparency that allows companies to

“ EVERY TRANSACTION HAS TWO SIDES , WHICH IS WHY NETWORKS CAN QUICKLY EXPAND ”

TONY HARRIS SENIOR VP AND HEAD OF MARKETING & SOLUTIONS , SAP BUSINESS NETWORK
44 November 2022