SUSTAINABILITY
and economic impact , and its enterprise solutions are designed to enable a future with zero emissions , zero waste , and zero inequality .
As Jamieson points out , product consumption accounts for around 45 % of global greenhouse gas emissions .
“ SAP ' s role in the world over the past 50 years has been to enable the end-to-end process of business ,” Jamieson said . “ The key steps are how we design , source , market , produce and deliver .”
“ WE NEED TO HELP CONSUMERS PLAY THEIR ROLE IN DELIVERING A WASTE-FREE FUTURE ”
STEPHEN JAMIESON GLOBAL HEAD OF CIRCULAR ECONOMY SOLUTIONS , SAP
must make net-zero practices an integral part of their strategic thinking .
This means sustainability must be embedded in end-to-end operations , from design to consumption . Only this way will we be able to escape the ‘ take , make , use and dump ’ linear supply chain model , relying instead on a circular model built on reuse and recyclability .
Working closely with its customers , SAP helps deliver environmental , social ,
Data collection is barrier to the circular economy But he says there are significant barriers to shifting to a circular economy , chief among which is “ understanding at the design stage the environmental impact of the decisions that we make ”.
Jamieson stresses that to drive solutions “ we need critical interventions ”, and says that , to this end , SAP is focusing on three areas :
• Eliminating waste to prevent destruction of nature .
• Circulating materials and products to keep them in use as long as possible .
• Having end-to-end insight to drive regenerative business , so decisions made by consumers link all the way through to ultimate land-use impact .
He says that , to achieve these things , policymakers , NGOs , investors , producers , designers , businesses , innovators and entrepreneurs must be able to unlock new-technology solutions .
“ To deliver a circular economy , we first need to measure it ,” he says . “ We need to understand the recycled content in materials and in products . We need to understand whether those things are
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