LOGISTICS & DISTRIBUTION

Renaud Heitz, Co-Founder and Chief Technology Officer, Exotec

Renaud Heitz, Co-Founder and Chief Technology Officer at warehouse automation specialist Exotec, says:“ Automation makes flows more predictable and consistent.

“ Thanks to Exotec systems, order preparation is faster, more reliable and more uniform. This results in greater visibility on volumes and lead times, which facilitates the selection of the most suitable carriers.”

In erratic environments, shippers often lean on premium carriers to buffer against volatility. On the other hand, when operations are stable, businesses can confidently widen the carrier base to include cost-effective partners without compromising delivery.

Carrier case study: Amazon’ s expanding fulfilment offer

One company expanding its distribution and logistics offerings as we enter the end of 2025 is Amazon Multi-Channel Fulfilment( MCF).

Already integrated with platforms like eBay, Etsy, TikTok Shop and Temu, it now supports merchants for Walmart, Shopify and SHEIN too. Sellers use Amazon’ s fulfilment network, regardless of whether the sale is made through Amazon or elsewhere, to offer fast delivery, real-time tracking and unified inventory management.

Through this model, stock is stored centrally through Amazon, then routed by software to the best carrier – achieving the most consistent and efficient delivery performance.

George Chang, Head and General Manager of SHEIN Marketplace US, explains:“ As the number one mostvisited fashion website globally and one of the top shopping apps, SHEIN is deeply committed to delivering an exceptional customer experience, supporting entrepreneurs and fostering innovation in retail.

“ Our partnership with Amazon MCF enables sellers to scale seamlessly and reach more customers nationwide – making the shopping experience faster and more reliable for everyone.”

increase in Amazon items now covered by same or next-day delivery

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