Supply Chain Digital Magazine November 2025 | Page 140

LOGISTICS & DISTRIBUTION
The ability to adapt in real time reduces dependency on any one carrier, as transport can be routed dynamically according to what makes operational sense.
“ They are no longer forced to rely on a single logistics partner, but can adjust their strategy according to their priorities,” Renaud adds.
Data-driven decisions Renaud sees a growing role for warehouse data in carrier selection.
“ The data generated by Exotec systems is a major asset as it provides real-time visibility on the progress of order preparation, the volumes to be shipped and the expected lead times,” he says.
This insight enables better planning and forecasting, which is vital for aligning shipping needs with carrier capacity. In practice, data means teams can anticipate – not just react.
Renaud shares an example:“ For instance, a customer can compare the actual capacity of their warehouse to process a certain number of orders with carrier availability and then choose the most effective solution. Beyond day-to-day operations, this data is also used to analyse trends and optimise transport contracts over the long term.”
The results of robust carrier selection speak for themselves, as merchants who choose MCF have seen a 19 % increase in sales and 12 % boost in inventory turnover.
“ Amazon’ s world-class fulfilment network delights customers with fast,
140 November 2025