Central Retail in Vietnam is reshaping supply chains by focusing on centralisation, foundational skills and a people-first approach to support retail growth
CENTRAL RETAIL IN VIETNAM
Central Retail in Vietnam is reshaping supply chains by focusing on centralisation, foundational skills and a people-first approach to support retail growth
Vietnam’ s supply chain industry is facing a crisis of execution; the theory of modern logistics is well-known, but putting that knowledge into practice remains just out of reach for some. The industry must pivot from outdated, traditional processes to a modern, efficient model to capture future growth.
Central Retail in Vietnam( CRV), part of Thailand’ s Central Retail Corporation, is hoping to lead this transformation through education, by raising standards, strengthening supplier relationships and driving both centralisation and collaboration. Bringing nearly 40 years of experience, CRV’ s Chief Supply Chain Officer Mike Reid – or bác Mike, as he has become affectionately known – believes focusing on people is the way to achieve these goals across the region.
“ First and foremost, I’ m passionate about my team, people, building teams and developing teams – and just as passionate about retail supply chain,” he says.
Mike’ s journey to CRV includes senior roles in the UK and across 12 Asian markets, including in China, Hong Kong, Singapore and Thailand, before arriving in Vietnam.
146 November 2025