CENTRAL RETAIL IN VIETNAM
“ We’ re trying to change an industry and build up supply chain as a real modern profession in Vietnam,” he adds.
The P & G partnership: a blueprint for change CRV has put its modernisation theory into practice through its landmark collaboration with P & G and other suppliers.
Mike explains:“ Previously, CRV had not put in place the foundations … we didn’ t connect the systems, we didn’ t have the right routines in place; people don’ t know what they don’ t know. We had to collaborate differently.”
With P & G, the difference was a shared commitment to change.
“ They said,‘ we’ ll do this with you’. P & G have got a hunger for trying to do things differently and challenge the status quo in Vietnam.”
Starting with mini go! stores, CRV improved delivery frequency by shifting from direct store shipments to centralised DC-based fulfilment.“ Almost immediately on-shelf availability started to improve,” says Mike,“ and the stores saw sales going up.”
The result was a smooth transition across formats and regions with
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CONTACT OUR EXPERT 156 November 2025