None of this is a one-off redesign; the power of the digital twin is continuous improvement. As demand changes, new facilities come online or constraints surface, planners can re-run scenarios and update policies without guesswork.
“ Consumers have an array of choices in products, channels, prices and delivery options,” adds Saurabh Kumar Sahu, who leads Accenture’ s India business.
“ Brands wanting to successfully compete for share of mind and wallet need to reinvent their supply chains to improve speed to market, scale their operations and become more agile, relevant and sustainable.
“ Using advanced analytics, this collaboration builds a solid foundation to drive profitability, operational efficiency and sustainability for PUMA in India.”
As mentioned, sustainability is built into the blueprint. By locating capacity closer to consumers and suppliers, the network can cut transport miles and therefore emissions.
Accenture has also worked with thirdparty logistics partners to equip PUMA India’ s fulfilment centres with solar
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