PEPSICO
Venky Santhirahasan, PepsiCo SVP Engineering & Technology, on transforming fragmented systems into unified platforms serving one billion daily interactions
Retailers
Consumers
W hen Venkatesan( Venky) Santhirahasan joined PepsiCo as Senior Vice President of Engineering and Technology, he inherited a complex technology environment. Each business sector ran separate systems, localised apps and custom backends across regions. For a company processing one billion daily consumer interactions in more than 200 countries, this fragmentation was a potential roadblock to product innovation. The challenge was clear: unify the digital foundation without losing the agility that made each market unique.
“ We needed a digital backbone that could serve everywhere, for everyone and can grow with our business, without compromise.” he says. His approach shifted PepsiCo from project-based builds to platform-first thinking across the company’ s multi billion revenue operation.
PepsiCo serves millions of traditional stores, manages thousands of manufacturing lines across brands like Lay’ s, Doritos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream, and coordinates complex transportation networks. Each brand generates more than US $ 1bn in estimated annual retail sales.
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