SUPPLY CHAIN
Dr . Tom Goldsby While it ’ s true that business customers and consumers expect faultless provisions , there ’ s simply no way we can avoid the vagaries of a VUCA world – one that is highly volatile , uncertain , complex and ambiguous . Yet , our supply chains can be configured and executed in a way that allows for some degrees of freedom or optionality that make the service rendering appear fault-free , even though our execution is challenged .
While most businesses have clamoured for greater resilience in their organisation and supply chains , we believe that agility is a higher , more fruitful calling . What I mean by that is that resilience tries to avoid bad things and there is simply no way to steer clear of all potential disruptions . Rather , agility provides a means to navigate these disruptions and seize the opportunities found in them . Our research indicates companies that excelled during the pandemic and beyond not only avoided disruption , but leveraged newfound capabilities to gain market opportunities . We think that ’ s a better play into the future . supplychaindigital . com 157