SUPPLY CHAIN Dr . Tom Goldsby Supply chain excellence not only allows a company to meet customer needs and to do so with acceptable margins , but it should also help to advance the business . We should not only take the marching orders thrown over the wall by sales and commercialisation areas of business , but we should also be able to lend an innovation capacity that allows new value creation opportunities to manifest from the supply chain .
Traditionally , supply chain professionals have stiff-armed innovation , because it challenges our routine metrics around productivity and efficiency . If , however , supply chain professionals are looked toward for innovation and the measurement rubric expands to incorporate growth and bottom-line contribution , then supply chain professionals should be more accepting of change and , in fact , leading change in our organisations – whether that means expanding into new geographical markets , product , service or experience areas , or overhauling the ways that we deliver traditional provisions .
So , there is an immense opportunity to redefine the work that we undertake . Given the fact that supply chain represents the execution of business strategy , we need to seize those opportunities and not stiff-arm them .
160 October 2024