Supply Chain Digital Magazine October 2024 | Page 221

SUSTAINABILITY to enhance financial management , operational efficiency , product lifecycle management , supply chain planning and asset management . In turn , this makes it easier for clients to improve food safety , maximise yield , provide greater supply chain transparency and increase margins and cost control .
“ Modern consumers are becoming more informed and conscious about their food choices , seeking detailed information on the origins , production practices and environmental impact of their food ,” he says .
“ This shift in consumer expectations is driven by heightened concerns about food safety , ethical sourcing and environmental impact . As a result , there is a strong demand for more detailed and transparent information about the origins and handling of food .”

US $ 40bn

Projected value of food traceability market for IT solutions ( InsightAce Analytic )
Andrew highlights that firms specialising in food production are among those grappling to meet expectations due to the increasing complexity of their supply chains , often involving multiple intermediaries .
He adds : “ This complexity has heightened the need for effective transparency across systems to monitor and manage every step of the supply chain .”
supplychaindigital . com 221