Supply Chain Digital Magazine October 2024 | Page 253

TECH & AI
DHL SUPPLY CHAIN : CREATING CUSTOM SOLUTIONS FOR CLIENTS
From a resilience perspective , DHL Supply Chain has worked with a number of customers to map out their entire supply chains , identifying critical risks to inventory availability and incorporating alternative sources of data and information to improve internal visibility and enable proactive alerts for issues such as shortages .
This involves collaborating in proactive fashion to build in alternative sourcing and delivery strategies which maintain efficient movement and availability of supply – even amid wider disruption .
“ For Sephora and other retail customers , the scale and capacity of the DHL network enables us to create custom solutions that are able to support peaks driven by factors such as influencer-led demand ,” Saul explains .
“ Our tailored solutions for Sephora and fellow beauty brand BEAUTY BAY include pick-assisted robots which streamline operations , helping to navigate fluctuating demand while ensuring the high quality of products is maintained via a single-touch e-commerce solution . By automating the order-picking process we improve lead times , creating a more positive consumer experience .”