SRM
“ Policies are increasing and expectations from stakeholders, especially investors, are increasing,” he explains.“ But at the same time, a lot of companies embrace the opportunity within sustainability.” He points out that when businesses, like Klarna, recognise“ there is a lot of business value within ESG and embrace it,” they unlock new opportunities for creating value propositions that resonate with customers.
Jean-Baptiste brings the perspective of a successful collaborative sustainability initiative. He observes:“ One key lesson is that collaboration across competitors is possible, and powerful, when driven by a shared goal.” The EcoBeautyScore’ s success owes much to the openness and engagement of its members across the beauty industry.
Sophia closes with a grounded perspective that reinforces the practical value of integrating sustainability across business functions:“ What we see here in hundreds, if not thousands of conversations is that sustainability remains a fundamental attribute of how our customers want to run their operations.”
Her key recommendation reiterates a simple but critical step:“ The number one thing you can do is ask how sustainability fits into the business processes that you run every day.”
It is clear then, that the future of sustainability lies not only in innovative technologies and frameworks but also in shared commitment, transparent communication and the courage to embed sustainability into everyday business operations.
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