CHRIS ROE
AMAZON FREIGHT
“ We’ ve built this network over several years to ensure customers receive what they need, when they need it, wherever they are”
Chris Roe, Managing Director, Amazon Freight
how the service works in practice:“ Amazon Freight enables shippers to benefit from Amazon’ s extensive logistics network that runs across Europe with hundreds of facilities, from fulfilment centres to delivery stations.
“ Amazon Freight gives our shippers – which could be any businesses, whether selling on Amazon or not – the opportunity to use this network to deliver and meet their supply chain needs.”
The company’ s approach reflects Amazon’ s broader philosophy of working backwards from customer needs.
Brianne McCarthy, Strategy Lead at Amazon Freight, whose team is responsible for understanding what customers require, emphasises this customer-centric approach.
“ We want to be the most trusted freight partner and it has to be a partnership,” she says.“ We want to be able to offer businesses in Europe access to the Amazon network in a really reliable, smart and transparent way.”
Mastering the complexity of inbound shipping Amazon Freight’ s strength in inbound shipping stems from the unique challenges the wider organisation
CHRIS ROE
TITLE: MANAGING DIRECTOR COMPANY: AMAZON FREIGHT INDUSTRY: LOGISTICS
Chris serves as Managing Director of Amazon’ s specialist freight division. In addition to working directly with customers, from SMBs to global giants, he collaborates closely with the company’ s technology and data teams.
has faced in managing its vast supplier network. Many companies may have curated product selections and limited suppliers, but Amazon handles tens of millions of unique items from thousands of suppliers worldwide.
Chris, who spent 11 years in supermarket operations before joining Amazon, draws on this experience and explains how it works at Amazon:“ We’ ve got tens of millions of unique items and thousands upon thousands of suppliers that are bringing that stock that our customers want.”
90 October 2025