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integration of systems ”. He adds : “ If we had a warehouse management system that was isolated from sales channels , there could be miscommunications about inventory , and the order might not be fulfilled .
In 2020 , retail e-commerce sales in Latin America were around $ 85bn 35 % up on the previous year before the COVID-19 pandemic
“ If it ’ s not connected to the transportation providers , we ’ d lose precious time making deliveries and we couldn ’ t deliver sameday . So we created our own integrated technology .”
Although Archila says e-commerce has “ arrived in Latin America with all its user expectations ” he says the industry has not yet reached the same maturity level .
“ People have gotten used to buying and selling online , and their expectations have gotten loftier and more complex ,” he says . “ Those expectations are not only about delivery speed and quality but also about transparency and providing a broad range of options .”
“ So that ’ s the gap ,” he points out . “ And bridging it is what we are striving to do .”
108 September 2023