UBER FREIGHT IS ONE OF THE WORLD ’ S LARGEST LOGISTICS AND TRANSPORTATION NETWORKS
that Uber Freight connects shippers to carriers with capacity by “ standing on the shoulders of a giant ”.
At a time when the trucking industry is battling rising fuel prices , worsening inefficiency , and difficulties recruiting drivers , Ron says his mission is to “ simplify logistics to help communities thrive ”
He adds that the aim of Uber Freight is to “ simplify the movement of goods and streamline the process by digitising all of the supply chain infrastructure ”.
It is this that minimises empty miles and makes the trucking profession friendlier for carriers .
“ By releasing this additional capacity , costs should go down and shippers can also streamline their logistics and supply chains ,” says Ron .
He adds that , with the greater utilisation of trucks , carriers can also increase their earning power .
“ Essentially , we ’ re connecting supply and demand in a digital , scalable way ,” he tells McKinsey .
“ Quite simply , we ’ re Uber for trucks ”
Asked how the relationships that underpin logistics can possibly be digitised , Ron says Uber Freight helps businesses embrace relationships and augment them with technology .
“ Our fundamental belief is that technology is the best way to support and build trust ,” he says , adding : “ When you ride with Uber , you trust that your car will be there within the displayed time . There ’ s tons of technology behind the scenes that makes this possible . The same is true for Uber Freight .”
Ron continues : “ We have the largest digitally enabled carrier network in the market . Our technology enables companies to recover from cancellations much faster than any manual model , just like how your Uber app automatically assigns you another driver if one cancels .”
Ron points out that in trucking around 15 % of daily shipments are cancelled because of weather , traffic , waiting time in facilities , or other reasons .
“ We help businesses recover from these cancellations almost 90 % of the time ,” he explains . “ A new carrier is automatically assigned and the disruption is smoothened . That ’ s unheard of in logistics , and it ’ s how we build trust .
Tellingly , he adds : “ Quite simply , we ’ re Uber for trucks ”.
22 September 2023