Supply Chain Digital Magazine September 2025 | Page 123

“ Wherever trade flows go next, we’ ll be there to move the freight”

SCOTT SHANNON, VICE PRESIDENT OF NORTH AMERICAN CROSS BORDER,
C. H. ROBINSON
“ If you’ re using multiple logistics providers and your supply chain data lives in multiple transport management systems with varying degrees of sophistication, it’ s hard to assess your exposure,” he explains.
With combined 4PL and 3PL services under one roof, Shannon’ s team can help businesses quickly identify impacted orders, evaluate sourcing from other regions such as Puerto Rico or Europe and weigh the financial implications across duties, warehousing and transport.“ A data-driven decision is almost always a better business decision,” he adds.
Sangster emphasises that integrated systems reduce risk:“ Visibility and data integration play a key role in reducing disruptions to international shipments by enabling logistics providers to proactively manage risks and respond to issues in real-time,” he says.
When data from carriers, ports and customs is pooled into one view, companies can identify delays early, reroute goods if needed and maintain reliable delivery promises.
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