Rising fuel prices, new tariffs and regulatory fees have raised the landed cost of goods across industries. These shipping expenses directly shape final retail prices, while variables like customs rules, carrier surcharges and SKU( stock keeping unit) complexity make budgeting even tougher.
Sangster says:“ Balancing costefficiency with speed and reliability in cross-border shipping requires companies to carefully assess trade-offs and tailor strategies to different products, markets, and customer expectations.” He explains that businesses often mix air, ocean and rail, depending on urgency and value, and rely on analytics and logistics tech to predict disruptions and adjust accordingly.
Sampat agrees:“ To achieve this, they must proactively manage their supply chain, enhance supplier and carrier relationships, and leverage technology.” For him, tools that improve visibility, automate paperwork and streamline customs are essential to keeping shipments moving efficiently.
Still, even the best plans must be flexible, says Shannon.“ The smart play for any North American
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