RETAIL & E-COMMERCE
THOUSANDS OF HIGH-QUALITY PRODUCTS
33 % for those with weaker fulfilment strategies. This then means those loyal customers spend 30 % more with that brand across their lifetime – leading to real additional value for the business.
Cosmetics across all channels At DOUGLAS Group, Europe’ s largest omnichannel premium beauty retailer, Senior Vice President of Supply Chain Management Kai Schaal is steering a shift. The retailer is moving from numerous small distribution sites to a handful of large, cross-border warehouses.
DOUGLAS Group offers a portfolio of around 55,000 high-quality products from more than 750 brands in perfumery, cosmetics, skincare, haircare and accessories.
The company’ s new‘ Let it Bloom’ strategy is focused on expanding exclusive products like TYPEBEA by Rita Ora, alongside store modernisation and ecommerce growth.
“ With‘ Let it Bloom’, we aim to take the DOUGLAS Group to the next level,” says Sander van der Laan, DOUGLAS Group’ s CEO.“ In order to do so, we’ re building on our strengths: unique brands, amazing colleagues and our incredibly successful business model.” supplychaindigital. com 133