SUPPLY CHAIN TECHNOLOGY
With more than 30 years of experience in supply chain leadership, project delivery and consulting, Bryan helps clients transform their supply chains for greater agility and performance.
He explains that, by uniting TMS, WMS, ERP and IoT data into one intelligent platform, companies can predict and prevent disruptions before they snowball.
“ When you unify your data,” Bryan adds“ automate intelligently and embed analytics into your decision-making, you don’ t just track the supply chain – you actively shape it to be ready for what’ s now and what’ s next.”
He’ s not alone. Andre Luecht, Global Strategy Lead for Transportation, Logistics and Warehousing at Zebra Technologies, agrees that“ visibility without accuracy is a liability”.
Andre continues:“ That kind of mismatch guarantees customer disappointment.”
With more than 25 years of experience, Andre focuses on making every worker, asset and process visible, connected and optimised.
Both he and Bryan agree that, without visibility, companies risk poor situational awareness, inefficiency, lower service levels and lost revenue – a menu that should frighten any supply chain executive.
152 September 2025