in a 2022 earnings call:“ As we accelerate our consumer-led digital transformation, we are developing and refining new capabilities that are transforming our operating model, quickly becoming a competitive advantage for Nike. This will give us real-time visibility to inventory across our network, plus dynamic transactional capabilities to optimise consumer demand and inventory productivity.”
Behind the scenes, AI tools keep watch over inventory across every warehouse, shop and distribution hub, ready to respond if things go wrong. A late shipment triggers AI to find another route or shift stock to keep products moving. It even tackles sustainability, advising on production volumes to cut waste and suggesting ways to repurpose unsold goods.
By doing all this, Nike keeps customers happy, costs in check and its environmental impact in focus.