SUPPLY CHAIN STRATEGY“ This isn’ t just about connecting systems but having an up-to-date overview of all resources.”
Orchestration becomes particularly important when managing multiple stakeholder relationships simultaneously. The most successful organisations are those that can balance competing demands while maintaining clear communication and aligned objectives across their supplier networks.
Martin points to research showing the significant costs of poor orchestration:“ Our research shows that 48 % of organisations spend more than 10 % of their transportation logistics budget on errors and disruptions, while 50 % report challenges in proactively rerouting shipments – significant impacts on bottom-line profitability.”
Overcoming implementation barriers The path to enhanced supplier collaboration is rarely smooth, with organisations frequently encountering obstacles that extend beyond technical challenges to encompass change management, stakeholder alignment and data quality issues.
Javier identifies these human factors as the most challenging:“ Data has historically been a big barrier, but I think the main barriers are about the administration of the project and the change management.
“ These are massive projects where you have different stakeholders with different interests. Even if you have a strategy and you assume that everyone is aligned, that doesn’ t happen automatically.”
176 September 2025