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Where some businesses are cutting down their supply base and bringing it closer to home, others are prioritising supplier diversification, aiming to create as many contingencies as possible.
Transparency and collaboration across the supply chain has become a critical strategic driver of resilience, helping companies adapt better to disruption, avoid fragmentation and maintain an alignment across teams.
At Varsity Brands, the company has begun to build stronger operational visibility across the network, as well as develop strong communication and adaptability.
Creating spirit For Varsity Brands, the supply chain transformation focuses on developing long-term growth, aiming to develop a scalable, resilient and flexible organisation. This will help it to become more efficient within its growth, as well as being able to better support its customers.
Joe has been focusing on expanding and diversifying the manufacturing and operational capabilities of Varsity Brands’ supply chains.“ Over the last 18 months, we’ ve expanded from one contract manufacturing partner to seven,” Joe explains.
48 September 2026