The company’ s 11 sortation centres play a crucial role, batching orders packed from stores for delivery through Shipt, Target’ s owned platform operating as Target Last Mile Delivery( TLMD), or through third-party carriers, selecting whichever option costs less. Partnerships with national carriers and an expanded programme with Shipt drivers who pick up directly from stores provide additional flexibility.
Advanced routing and forecasting technology has enabled Target to extend order cutoff times significantly.
The majority of next-day delivery markets now have an“ order by” time of 3pm local time or later, with several extending to 6pm.
“ Since we know many digital guests shop later in the day, giving them this additional time to purchase leads to more next-day deliveries we’ re able to do,” continues Gretchen.
The technology even uses geolocation tools for multi-unit destinations like apartment buildings, ensuring packages reach the exact drop-off point rather than a general building entrance. supplychaindigital. com 29