THE ESTÉE LAUDER COMPANIES an impressive array of luxury and prestige brands. Beyond the flagship Estée Lauder brand, the company’ s portfolio includes household names like Clinique, Origins, M · A · C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London and, most recently, BALMAIN Beauty.
“ Our brands are very popular and we have a loyal consumer following across the world,” Nirav emphasises.
“ Our core mission is around bringing the best to our consumers – in fact, everyone we touch as a company. It reflects our commitment to driving and delivering high-quality products and exceptional service, and creating positive impact for our consumers, employees, business partners and communities worldwide.”
New era for The Estée Lauder Companies Since joining ELC, Nirav has witnessed what he describes as“ a transformative journey”.
The most significant catalyst for change has been the appointment of a new CEO in the form of Stéphane de La Faverie, who took the leadership reins at the beginning of 2025 and introduced a strategic vision called‘ Beauty Reimagined’.
More than a simple rebranding, the vision represents a fundamental reimagining of how ELC operates in an increasingly competitive and fast-moving market. The new leadership team has set an ambitious goal: to become the most consumer-centric beauty company in the world.
“ I think it’ s critical, as a modernday procurement organisation, that you drive competitive advantage for the business”
Nirav Mehta, Global VP for Direct Procurement, The Esteé Lauder Companies
The timing of the transformation is particularly significant, arriving as the beauty industry grapples with post-pandemic supply chain challenges, evolving consumer preferences and the integration of emerging technologies.
For Nirav and his colleagues in the procurement and value chain function, external pressures have created both challenges and opportunities to innovate.
Global supplier management At the heart of ELC’ s procurement evolution is a fundamental shift from traditional models to what the company refers to as global supplier management( GSM).
The approach bids to obtain a more comprehensive view of supplier relationships that extends far beyond simple cost negotiations.
supplychaindigital. com 57