THE ESTÉE LAUDER COMPANIES
“ Our focus is always on building flexible manufacturing and regional supplier and distribution networks that empower us to pivot swiftly in response to changing market demands and unforeseen disruptions.”
Beyond agility, ELC has implemented a game-changing business continuity programme that takes a proactive approach to risk management. Rather than simply reacting to disruptions, this programme anticipates potential risks and develops mitigation strategies before they can impact operations.
Nirav adds:“ By identifying and prioritising our top revenue-generating products and simulating risk scenarios, we focus on risk mitigation where it matters the most.”
Embracing Gen AI and automation Emerging technology plays an increasingly central role in ELC’ s procurement and supply chain strategy, with AI and automation quickly becoming integral to how practitioners operate.
The company is leveraging AI capabilities across numerous platforms, including specialised sourcing tools, to enhance efficiency and uncover new insights.
“ For The Estée Lauder Companies, and within our GSM group, AI is central to our strategy and mission,” Nirav reveals.
“ We’ re currently transforming the efficiency of our sourcing and procurement efforts, and uncovering new insights and opportunities by leveraging the AI capabilities of various platforms.”
62 November 2025