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Supply Chain Leader: Henrique Braun Industry: Consumer Goods

Coca-Cola’ s supply chain operates through a unique franchised bottling model in which concentrate production is centralised, but local bottling partners handle manufacturing, packaging and distribution. This model ensures extraordinary reach, with Coca‐Cola beverages available in more than 200 countries. The structure enables localised product formulations, pricing and logistics that adapt to regional consumer preferences and infrastructure. Plus, Coca‐Cola’ s data analytics optimise distribution fleets, vending operations and cold‐chain management, ensuring freshness and quality in extreme conditions so consumers can keep their fridges stocked.

SUPPLY CHAIN LEADER: HENRIQUE BRAUN WATCH COMPANY VIDEO

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