SupplyChain Magazine April 2016 | Page 17

TECHNOLOGY

sident of rs such d re-shoring

Could you expand on why it is important that demandfulfilment is carried out in real time ? How can manufacturers achieve this ?
Palmquist : Manufacturing is becoming increasingly outsourced , while customer demands are increasing . In many cases , the challenge goes beyond fulfilling , but fulfilling profitably , hence the need for real-time demand fulfilment . Integrating supply chains , logistics , marketing and production are becoming increasingly important . With a single source of truth around orders , shipments , inventory and demand , organisations can make faster moves , driving agility to gain a competitive advantage . Segmentation strategies will become increasingly important in order to effectively achieve the right level of demand fulfilment . A one-size fits all supply chain does not work with for example , luxury goods , which should differ dramatically from those products requiring basic replenishment at the lowest possible cost .
The challenge is putting all of that data to use . The IoT and data are useless if they can ’ t be deployed for optimising decisions and strategies .
To what extent will there be a move to re-shore manufacturing ?
Palmquist : As the cost of labour increases in offshoring hubs , many organisations are realising that re-shoring or near-shoring can have
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