SupplyChain Magazine April 2016 | Page 28

Be flexible
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Be flexible

No business involved in producing or selling products is immune to supply chain disruption . While big data is a useful , predictive tool it can often fail to account for circumstantial , external risks that can arise in business , such as labour strikes , fluctuating global economies or extreme weather . According to a recent study by Deloitte , 55 percent of CPOs reported an increase in external financial and economic uncertainty over the past four years . With a system as delicate as that of the supply chain , executives must be reactive as well as proactive . The success of a supply chain – and a company ’ s competitive edge – relies heavily on the ability to be more efficient and more informed . Comprehensive and organised technology is necessary to provide deeper visibility into the supply chain in its entirety . When used correctly , big data can reduce companies ’ reaction times to problems in the supply chain and increase the efficiency of its processes .
28 A pril 2016